Fractional Growth Marketing
8+
years in performance marketing
7-figure
monthly ad spend managed
6
platforms, full stack
Why it matters
The right growth support, at the right stage.
A full-time head of growth is a big hire when you're still figuring out channels. An agency will run your accounts, but they're running the same playbook for everyone else too.
I sit in between. I embed with your team as a fractional growth lead, owning strategy and execution across paid channels while constantly evolving my approach as the landscape shifts.
I've spent eight years building and scaling paid acquisition programs - in-house, through an acquisition, and independently - managing seven-figure monthly budgets across every major ad platform. That context comes with me to every engagement.
How I work
Audit. Strategize. Scale.
Clarity first
Every engagement starts with an audit of your current setup. You'll get a clear picture of what's working and where the biggest opportunities are, before we spend a dollar.
Tailored strategy
No generic playbooks. I dig into your product, your audience, and your numbers to build a strategy that fits where you are now and where the market is going.
Full visibility
You'll see exactly how your channels are performing, with reporting built for your audience. Those insights directly shape what we prioritize, test, and scale next.
About me
I've been on every side of growth marketing: in-house building programs from scratch, managing seven-figure monthly budgets, taking a company from one paid channel to eight. I started Growth Experts because I kept seeing the same problem - companies that were ready to invest in growth but didn't have a clear plan to get there, especially with how fast the landscape keeps changing. Helping them figure that out is the part I enjoy most, and it's led me to work alongside incredible founders and marketing leaders along the way.
Outside of work, one of my greatest passions is flying. I have a 1965 Beechcraft Bonanza that I take up as often as the Bay Area weather allows, whether it's a familiar route or somewhere I haven't landed before. I'm also an avid runner with a half marathon under my belt and currently working my way toward a full.